The Public Relations Coordinator is in charge of developing, coordinating, and supervising public relations activities. This position requires a Bachelor's degree in public relations, marketing, communications or a related field. A Master's degree is preferred. Five years' experience in public relations in an educational setting strongly preferred. Experience managing an organization's social media, website, and other public communication channels strongly preferred. This is a 12 month position. Please see below for more information.

Our salary schedule may be accessed here.

Job Summary

The Public Relations Coordinator is in charge of developing, coordinating, and supervising public relations activities.

Main Duties and Responsibilities

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

1. Develop and implement a comprehensive communications plan aligned with the district's strategic goals and objectives. Identify key messages and target audiences to ensure consistent and effective communication. Advise the Director of Schools and district leadership on communication strategies and public relations matters.
2. Serve as the primary point of contact for all media inquiries, responding promptly and accurately. Prepare and distribute press releases, media advisories, and public statements. Coordinate media interviews and press conferences. Monitor media coverage of the district and provide reports to leadership.
3. Oversee the content, design, and maintenance of the district's official website, ensuring it is current, accurate, and user-friendly. Manage and create content for the district's social media channels (e.g., Facebook, X, Instagram), engaging with the community and promoting district achievements. Develop and edit district newsletters, annual reports, brochures, presentations, and other public-facing materials. Oversee the production of video content for district events, announcements, and promotional purposes.
4. Maintains relationships with social, professional, civic, volunteer, and other community agencies and groups having an interest in the school Serves as resource for business partnerships for the school district. Serves as the school system representative on community agencies and committees.
5. Cooperates with district administrators and other staff members, as appropriate, in publicizing and promoting performances, exhibitions, displays, dedications, or special programs sponsored by the schools.
6. Assumes primary responsibility for the design and preparation of the school district’s publications, such as brochures, newsletters, and information bulletins
7. Plans, promotes, and coordinates student, staff, and program Coordinates special activities within the district and oversees the implementation as directed by the supervisor (system-wide competitions, and all staff services).
8. Presents reports and program recommendations to the administrative staff, central office staff, and the Board of Education.
9. Works with administrators to formulate plans that reflect the concerns and assessed needs of the faculty and staff.
10. Works cooperatively with the school staff media to develop a program for the effective utilization of the news media.
11. Maintains open lines of communication with community organizations and provides prompt responses to requests for public information about the district, its policies, and
12. Establishes databases pertaining to all areas of the educational
13. Promotes, articulates, and publicizes the school system’s mission and
14. Assists, upon request, in school level in-service and staff development
15. Works with administrators and school staff development committees to establish priorities, goals, and allocation of resources for staff development
16. Performs other related duties as assigned

Minimum Education and Experience

• A Bachelor’s degree in public relations, marketing, communications or a related
  • A Master’s degree in the aforementioned fields is
• Five years’ experience in public relations in an educational setting strongly preferred.
• Experienced managing an organization’s social media, website, and other public communication channels also strong preferred.

Such alternatives to the above qualifications as the Board may find appropriate and acceptable.

Required Licenses or Certifications

                    None

Such alternatives to the above qualifications as the Board may find appropriate and acceptable.

Key Competencies

Specific capacities and abilities may be required of an individual in order to learn or perform adequately a task or job duty.

Knowledge of

• Media relations, communication strategies, and press release distribution
• Community engagement, networking, and relationship-building strategies
• Event coordination and promotion, including large-scale school events and programs
• Graphic design principles, publication production, and layout techniques
• Data collection and analysis principles and best practices
• Branding and communication strategies
• Social media platforms

Skill in

• Event coordination, logistical planning, and resource management
• Design software and publication editing
• Public speaking and presenting to diverse audiences, including leadership and administrators
• Problem-solving and time management
• Oral and written communications

Ability to

• Establish and maintain effective working relationships with staff, students, parents, teachers, administrators, and community organizations
• Prioritize and manage multiple projects simultaneously
• Coordinate, promote, and execute successful school events
• Assess, design, and implement staff development programs based on district needs
• Create engaging promotional campaigns to promote school district's mission and values
• Synthesize information, maintain confidentiality, and ensure compliance

Physical Demands and Working Conditions

The physical demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the listed functions.

• This job may require lifting of objects that exceed 25 Other physical demands that may be required are as follows:
  • Pushing and/or pulling
  • Climbing
  • Stooping and/or kneeling
  • Reaching
  • Talking
  • Hearing
  • Seeing
• Adaptability to performing a variety of duties, often changing from one task to another of a different nature without loss of efficiency or composure; accepting responsibility for the direction, control, or planning of an activity; dealing with students; generalizing, evaluations, or decisions based on sensory or judgmental
• Ability to understand instructions and underlying principles; reason and make judgments; understand meanings of words and the ideas associated with them; perform arithmetic operations quickly and accurately; move the hands easily and manipulate small objects with the fingers; make visual comparisons and discriminations and see slight differences in shapes and shadings of figures; perceive or recognize similarities or differences in colors or shades or other values of the same color.
• Low to medium degree of discomfort due to exposure to temperature, fumes, dirt, dust, noise, and cleaning chemicals.
• Normal working environment.

Terms Of Employment

Salary and work year to be established by the Board.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be a complete list of responsibilities, duties, and skills required of personnel so assigned.