Digital Marketing Specialist - International

Beautifully comprehensive skincare demands a deeper level of commitment—a commitment Crown Laboratories embraces wholeheartedly. As a privately held, fully integrated global skincare company, we are dedicated to developing and delivering a diverse portfolio of safe, effective scientific solutions designed to support lifelong healthy skin. 

At the heart of Crown is our mission of Skin Science for Life, which serves as the cornerstone of our aesthetics and consumer skincare portfolios. This guiding principle underscores our unwavering dedication to partnering with consumers at every stage of their unique skin health journey. 

But Crown is about more than science—it’s about people. Every Crown employee plays an integral role in a mission far greater than any single product. The impact we have on the lives of our consumers is profound, and their stories inspire us every day. They remind us that what we do matters, and together, we’re enriching lives in ways that resonate far beyond skincare. 

Crown Laboratories, Inc. is currently recruiting for a Digital Marketing Specialist, International 

This position will be located in Johnson City, TN - (On-Site)  

Job Summary

The Digital Marketing Specialist, International supports all digital touchpoints for Crown Therapeutics Canadian business. The ideal candidate has experience in digital marketing and online content. Performance marketing aspects include paid media management, bidding strategies, cross-channel optimization, and analytics. The online content aspects include developing a holistic brand content strategy, ensuring our brands connect with consumers to drive brand awareness, purchase intent, and conversion on Amazon.ca, Well.ca, ShoppersDrugMart.ca, Walmart.ca, Instacart.ca, and other retailer sites and physical stores. 

Primary Responsibilities: 

• Serve as main point of contact on Paid Media Team for all International activities and internal expert on International digital landscape.
• Collaborates with the Marketing Manager, brand management team, Sales and media agency to understand strategies for Consumer Skincare brands in international markets and helps deliver results through brand and performance marketing.
• Coordinate with Digital Shelf Content Manager and vendors on review generation programs and share of voice.
• Participates in weekly broker meetings, wrap up meetings, monthly agency meetings, and bi-weekly international marketing alignment meeting, ensuring project timelines and deliverables are on track.
• Attends and supports retailer pre-planning, annual line-reviews, mid-year performance review, end-of-year performance review, and key retailer market meetings.
• Collaborates with Digital Shelf Content Manager and Creative team to ensure brands’ presence on 3rd party retailer sites supports key strategic initiatives, product launches, top sellers, seasonal campaigns, and trends.
• Analyze data from diverse sources, including ad platform, internal sales data and industry trends. Make active recommendations that align with overall brand strategies and financial goals.
• Monitor, review and make optimization recommendations for all paid marketing channels.
• Optimize retailer brand websites and Amazon content for conversion.
• Manages all aspects of creative delivery for projects they lead, including writing creative brief, presenting brief to creative team, collaborating with team to resolve questions, and ensuring final deliverables meet needs.
• Monitor industry trends to identify gaps and opportunities.
• Utilize analytics to monitor traffic, customer behavior, sales trends, and feedback to gain consumer insights.

Job Related Qualifications / Skills: 

• Bachelor’s degree in Marketing, Digital Marketing, or related; 2-4 years’ experience
• Experience with digital advertising, including Google Ads, social ad platforms, etc.
• Familiarity with Canadian market preferred, not required
• Basic understanding of French language preferred, not required
• Strong understanding of eCommerce and online marketing metrics
• Proficiency in Microsoft Excel
• Excellent written and verbal communication skills
• Time-management and prioritization skills and experience delivering to strict deadlines
• Project management experience preferred, not required
• Salsify experience preferred, not required

Candidate must be self-motivated, action-oriented, and analytical; and be able to manage multiple projects in a fast-paced environment.  

Ability to work collaboratively and to move projects forward effectively and efficiently. 

Up to 10% travel including travel to Canada. 

NOTE: This job profile is intended to provide an overview of expected job duties and requirements.  It is not intended to be a contract of employment, explicit or implicit. All contents are subject to change at the sole discretion of the company. Cooperation is expected of all employees. Other duties may be assigned as needed. 

We offer a competitive benefits package including, health, dental, paid time off, vision, short/long term disability and 401(k) w/match. 

Equal Opportunity Employer 

Crown’s hero brands, among others, include:   

Our Consumer Skincare division is proud to bring you PanOxyl®, the #1 acne wash in the US; Blue Lizard® Australian Sunscreen, the #1 Pediatrician recommended mineral-based sunscreen brand; and Sarna®, the #1 Dermatologist-recommended topical anti-itch brand and recipient of the National Seal of Acceptance from the NEA. In addition, our multiple award-winning StriVectin® premium brand is clinically proven skincare for aging and changing skin.  

Our Aesthetics division brings you SkinPen® Precision, the first FDA-cleared microneedling device, and BIOJUVE®, a significant innovation in the skincare industry designed to enhance the microbiome for healthier, younger-looking skin. 

Crown Laboratories does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings.  No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers.  All candidates must be submitted by approved Crown Laboratories vendors who have been expressly requested to make a submission by our HR team for a specific job opening.  No placement fees will be paid to any firm unless such a request has been made by the Crown Laboratories HR team and such candidate was submitted to the Crown Laboratories HR team.